What is the difference between parasocial and social interaction?

Answer by Arûn Râinâ:

Parasocial interaction (PSI), as originally hypothesized by Horton and Wohl (1956), offers an explanation of the ways in which audience members develop their one-sided relationships with the media being consumed. PSI is described as an illusionary experience, such that media audiences interact with personas (e.g., talk show host, celebrities, characters) as if they are engaged in a reciprocal relationship with them, and feel as though a mediated other is talking directly to them (Rubin, Perse, & Powell, 1985). PSI can be developed to the point where media audiences begin to view the mediated others as “real friends” (Stern, Russell, & Russell, 2007). Feelings of PSI are nurtured through carefully constructed mechanisms, such as verbal and nonverbal interaction cues, and can carry over to subsequent encounters (Labrecque, 2014).
A social interaction is an exchange between two or more individuals and is a building block of society. Social interaction can be studied between groups of two (dyads), three (triads) or larger social groups. By interacting with one another, people design rules, institutions and systems within which they seek to live.
In sociology, social interaction is a dynamic, changing sequence of social actions between individuals or groups.
    • A social interaction is an exchange between two or more individuals and is a building block of society. Social interaction can be studied between groups of two (dyads), three (triads) or larger social groups.
    • By interacting with one another, people design rules, institutions and systems within which they seek to live. Symbols are used to communicate the expectations of a given society to those new to it.
    • The empirical study of social interaction is one of the subjects of microsociology. Methods includes symbolic interactionism and ethnomethodology as well as later academic sub-divisions and studies such as psychosocial studies, conversational analysis and human-computer interaction.
    • With symbolic interactionism, reality is seen as social, developed interaction with others. Ethnomethodology questions how people's interactions can create the illusion of a shared social order despite not understanding each other fully and having differing perspectives.

What is the difference between parasocial and social interaction?

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